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McAfee introduces update to deepfake detection technology

McAfee and Intel join forces to address the growing threat of deepfakes with cutting-edge solutions

McAfee and Intel have improved deepfake detection technology, integrating artificial intelligence into Intel Core processors to increase privacy and performance.

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McAfee recently announced a significant improvement in its deepfake detection technology, powered by artificial intelligence and powered by the neural processing unit (NPU) of Intel Core Ultra processor-based PCs. This advanced technology, previously known as 'Project Mockingbird', was introduced earlier this year, responding to increasing consumer concerns about scams and misinformation generated by deepfakes. According to recent surveys, approximately 64% of the world's population is now more worried about these threats than in the previous year.

Intel and McAfee Collaboration for Online Security

The collaboration between McAfee and Intel aims to fill an important need, helping users distinguish real from fake in an age where cybercriminals use increasingly sophisticated AI techniques. The McAfee Deepfake Detector employs advanced AI detection techniques, including transformer-based deep neural network models, trained to identify and alert consumers to audio manipulations in videos. During the RSA event, McAfee demonstrated how significant improvements in performance and privacy can be achieved by leveraging Intel PC AI technology.

Benefits of NPU integration in Intel Core Ultra processors

Using the NPU of Intel Core Ultra processors, McAfee AI models perform inference – deepfake analysis and detection – directly on the device, avoiding having to send private data to the cloud. This approach has delivered performance improvements of up to 300%, combining benefits of privacy, local execution and increased battery life, all to the benefit of users.

McAfee and Intel continue to innovate in deepfake detection

Steve Grobman, CTO of McAfee, noted that the collaboration with Intel represents the next step in the company's innovative and customer-focused approach. “In a world where seeing is no longer believing, where AI-generated deepfakes make it difficult to distinguish real from fake, consumers need the most advanced AI technologies to counter AI threats,” Grobman said. Carla Rodríguez, VP and GM of Ecosystem Partner Enabling at Intel, added: “Our partnership with industry leaders like McAfee highlights our commitment to using AI for the greater good.” The McAfee Deepfake Detector will soon be available for detection in English, with plans to expand to other languages in later phases.

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05/06/2024 09:20

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